Imagine joining a company and within days, you are flung into an unexpected crisis situation.
Our guest Richard Robinson definitely knows a thing or two about this. As a new employee at McDonalds he was part of a team that faced down one of the largest reputation crises that business had ever faced.
With over 28 years of Sales and Marketing Experience in companies like Coca-Cola, McDonalds, and Publicis Worldwide and working on international campaigns like Olympic Games Pledge in 2012, there is so much to learn from Richard’s career.
In this enlightening and frankly very entertaining conversation, Richard shares how:
- An awkward rejection at an interview with a top employer turned into the best career advice that helped him to eventually get hired at his first job, after 94 rejections
- What helped him to stand out and get hired at senior international marketing roles with Coca-Cola and McDonalds
- How as a new employee at McDonalds, Richard dealt with the crisis following the release of documentary ‘Supersize Me’ In 2006 and the most compelling lessons from the experience
- How he selects the best individuals for the most visible and high stakes campaigns and how his most effective hiring criteria are inspired from plumbling (yes, plumbing – radiators, pipes, drains!)
- His favourite career advice and the question that he asks himself at the end of every year, which just happens to be perfect timing – as we see off 2021 shortly!
This is an unmissable conversation, whether you want to learn about the fast-paced environment of consumer businesses or just learn from someone who had navigated the peaks and valleys in a remarkable career.
Follow Richard on social media:
https://www.linkedin.com/in/rprobinson/
https://twitter.com/londonrobinson
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