If you are not following Alex Sheridan on LinkedIn, you are seriously missing out. Like seriously. We’ve all heard the term edutainment: combining education and entertainment, but Alex takes it to a whole new level, with a hard-hitting message you don’t want to hear, but need to hear, all the while laughing out loud amidst some stomach cramps…because Alex is funny. And very intelligent.
Alex helps both entrepreneurs and organizations generate consistent revenue and build their brand on LinkedIn through proven and field-tested content marketing & social selling strategies.
In today’s episode, we talk about how Alex went from working in a Sales role in a staffing company, to starting his own, highly successful company in the middle of a global pandemic.
Alex leaves nothing out. We talk about:
- What made him stand out and get hired at one of the top staffing firms in the US, first as a recruiter and then as a salesman
- What made him leave a cushy position with a 6 figure salary and start his business called Impaxs Marketing, all at the height of the pandemic
- How he pivoted his business while selling A, when people started asking for B
- The role and impact that a deeply personal challenge (divorce) played in starting his business
- Why not creating content on LinkedIn is a big mistake and how to get started
- What to post and how to post: whether you are a job seeker, business owner or employee, so that you attract the attention from the right people
- How he found his own distinct style of combining humour, entertainment and education and how you can find your own
There are so many lessons you can apply to your own career, I hope you enjoy the listen as much as I did!
Follow Alex on social media:
https://www.linkedin.com/in/alexbsheridan/
https://www.tiktok.com/@alex_b_sheridan
https://www.instagram.com/alex_b_sheridan/
The post we referred to during the conversation: Humble beginnings:
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